Tag Archives: marketing

Motorcycle Tourism Checklist for Lodging

30 Sep


It’s a head count; bed count, and if your hotel, motel, inn, or resort isn’t booking at close to 100% capacity you probably are spending money on advertising to attract more clients.   Advertizing is a primary component of any marketing plan, but misdirected advertising is not only a waste of resources, it is also counterproductive.


My specialty is developing motorcycle and food tourism, but the approach I’ve developed can be applied to any special interest niche—scuba diving, mountain biking, or any other.  Before developing any marketing plan, I advise clients to take an inventory of assets and to match them against potential markets.

Continue reading

%d bloggers like this: